When you’re displaying your brand at events it’s not enough to have a well-put-together stand. You’re directly competing for the attention of your audience from the minute you set up to the minute you pack up, so your display needs to have as much impact as an ad or a poster. Identify what the client attempts to achieve from the particular exercise. It could be :

Sales generation

PR coverage

Brand awareness

New product launch

Others

Identify the target audience and how to get them to your stand or to your event.

Identify competitors and what they plan to do and how they are positioned with respect to your activity.

Identify how your company is perceived in the industry